Social interaction is not just a fun aspect, but it becomes more and more influential in terms of users’ behavior. That’s why optimization of the website for social interaction becomes extremely important for lots of businesses.

However, social interaction via an official website should be planned accordingly to get maximum results. Correct content optimization can attract more clients, so we shared some helpful recommendations for those interested in it.

Before diving into all the little details, WordPress site optimization and improved performance can be easily achieved by choosing a reliable hosting solution, so rent VPS right now and check the obvious performance improvements.

Content optimization

A correct content strategy can directly attract the users’ attention and convert them into leads. Useful and meaningful texts can be the first and major crucial step in the optimization of the website. So, where to start from?

• Research clients’ typical behavior. Start by checking the standard behaviors of the users in social media, by checking their interests in terms of the content they interact with. Besides the specific topics, it is also important to pay attention to the style of writing that is most suitable for the users.
• Ideal posting time. This is fairly easy, just check the most optimal time by reviewing when the highest activity is on your social media platforms. Also, it is important to be consistent with posting time so your users will know when to expect the new post.

Some aspects of the technical optimization

Once you have a good understanding of the content plan and the right topics, the following step is to plan an appropriate visual experience. Meaningful content should be presented accordingly to create a good first impression.

Pay attention to the right content and image display, and also consider the following factors:

• Meta description and title. If you are sharing a link to a specific text in Facebook, then the choice of title and meta description is crucial. Make sure that your title is attractive so you have literary a couple of words to impress your users. Depending on the social media platform, the length of the title/meta description can differ a little, so check this info beforehand. In WordPress, the meta description is not available, so there are a couple of other options. You may add them manually or use certain plugins.
• Optimization of video and image materials. Check the standards of the image and video materials that can be used on the social media platform you are planning to use. By following the standards, you can make sure that the materials will be displayed accordingly.
• Optimization of the sharing strategy. There are lots of approaches towards the sharing strategies; usually, the most common ones are just copying the link in the article to the social media post, but this is not the most effective approach. The best available practice is to create a sharing button so that posts will be automatically shared on social media.

Additional recommendations for website optimization

• Responsive. If you see that the website has too large or too small text when checking it from a smartphone, then probably the platform is poorly optimized. Usually, users are scrolling the social media website on smartphones or tablets, so the websites should be configured accordingly to make the process as convenient as possible.

The correct interface should be chosen based on the device being used. There is a diversity of layouts to fit the needed screen and tutorials about this process that you can easily find.

• The loading speed of the webpages. Users from various devices might not always have an ideal internet connection, so the website should be really fast and light. The optimal speed should be less than 5 minutes to load the webpage. Most users won’t wait too long for the loading of the website, especially if the competitor website works better. There are lots of practices that can help with the right speed optimization, some of which relate to image optimizations, text optimization, minimization of animation, and many more.

Summing up

Today, the availability of the website is not enough; your business should be equally represented on the most popular social media platforms so users will check current information about your services in the best possible way. Information about all the social media platforms that you use should be displayed on your official website. By following some standard optimization practices, you can make sure that most of your users get the current information.

Hope that all our recommendations will help you to optimize most of the processes and attract more users who will be potentially converted into clients. To get the maximum possible result, it is better to apply most of the recommended practices.

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