Marketing is wildly competitive. This is especially true now, with so many strategies and new tech developments. But businesses with smart marketing tools and strategies can succeed.
A multi URL QR code takes on the challenge of leading users exactly where they need to be, striking the right balance between innovation and practicality. Creating this smart URL QR code requires choosing a reliable QR code generator with logo integration. This allows you to craft personalized destinations and campaigns for any scenario.
Find out how it works and clever ideas for applying one to your marketing efforts.
Quick Links
How does a QR code with multiple links work?
This kind of QR code is designed to contain multiple links in a single code. Users are directed to a specific destination based on preset conditions, such as location, time, language, and number of scans.
For example, if a marketer wants to redirect to country-specific content, they will embed URLs to specific web pages corresponding to users’ locations.
It’s a QR code made for brand owners who want to launch a globalized campaign smartly.
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Multi URL QR codes in action
Take a look at a few use cases for this impressive QR code solution:
Tailor marketing campaigns
If you’re a brand owner who wants to run a global campaign with QR codes, you should consider that each region will speak a different language or use a different currency.
It is impractical and expensive to print QR codes for each location, but a single multi URL QR code redirects users to region-specific landing pages based on their geolocation.
To create such versatile QR codes, consider using a qr code maker. Their platform allows for the generation of dynamic QR codes that can be customized with logos, colors, and frames, and can redirect users based on location, device, or operating system.”
For instance, a German user may scan and be led to your brand’s webpage that shows the products available in Germany with prices in euros, while a Japanese user will find them in yen.
Time-sensitive promos
Popular holidays are peak times for building excitement through special offers and limited-time promotions. The challenge is coordinating these offers across multiple platforms without making constant updates.
And if the links aren’t synchronized with the promo time, shoppers may experience frustration and avoid revisiting your establishment, leading to a loss of sales and damage to your credibility.
A QR code generator with logo integration and dynamic QR solutions allows you to make smart URL QR codes that route customers to certain promotional pages based on time-specific conditions.
For example, from December 1 to 20, the code leads to a “pre-sale” page, while from December 21 to 30, it switches to the “final hours sale” page.
Exclusive event access
Corporate or high-end events are usually associated with exclusivity, which means that attendees are given specified information about them. However, a regular static QR code cannot differentiate where it’s being scanned.
A QR code for multiple links with a geofencing feature helps you work within defined geographic boundaries.
Guests inside the event venue can access a map of the area or music schedules, while those outside are redirected to a page for registration or ticket sales.
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Break language barriers
When marketing to an international audience, the last thing you want is for your content to alienate non-native customers. A language-based multi-URL QR solves this problem by just detecting a user’s device language.
This QR code type ensures that marketing content is delivered in your customers’ preferred language no matter where they are.
Early-bird offers
Stumped on how to make a creative reward program without causing chaos? Use an advanced QR code maker to generate QR codes that offer exclusive early-bird discounts or free gifts to a fixed number of scanners.
For instance, the first 150 people to scan the QR code will be led to a page for “50% Off” discounts. Once the limit is reached, succeeding scanners are redirected to another page thanking them for their participation.
You can also set an expiry to limit the number of times a certain device (or user) can scan the QR code.
Once a customer reads the code with a QR code scanner, for example, the QR code determines the device’s IP. When he tries to scan it again, he won’t be able to access the same page since the QR code is limited to one scan per device only.
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Tips to amplify your QR code’s marketing impact
Here are the best practices to follow when using a QR code for marketing:
- Keep URLs updated. Dynamic QR codes, like ones that can hold multiple links, can be updated when needed. Use this to your advantage and keep your QR code content current.
- Make them look cool. Depending on the platform, you can customize your QR code to the nines with different colors, patterns, and frames, and you can even upload your logo to enhance brand recognition.
Clarify its intent. Add a call to action to your QR code so that it erases doubts in the minds of your customers by clearly communicating where it leads or what it is for.
- Monitor your campaigns. Use the tracking and analytics features of your chosen QR code maker. These give you insight into the performance of past and current campaigns and inform future ones.
- Place it strategically. Put your QR codes in prominent, easy-to-spot places. Also, make sure their placement makes sense, such as promotional codes in your e-commerce shop or QR code menus in your restaurant.
An advanced QR code maker is the way to go
Coming up with fresh marketing strategies in the digital age can be challenging, especially when it seems as though everything has already been done before.
However, QR code technology has only gotten more sophisticated and has opened doors for a new and sophisticated means of reaching a global audience.
Multi URL QR codes allow businesses to deliver personalized and dynamic experiences by adapting to different time zones, locations, languages, and scan counts.
This creates a customer-focused marketing landscape that reshapes what it means to create meaningful and intentional connections between brands and their audience.
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