BuddyX Brand Guidelines
Official guidelines for using the BuddyX name, logo, colors, and visual identity. For partners, affiliates, reviewers, and anyone featuring BuddyX in their content.
VISUAL IDENTITY
Logo, Colors & Typography
Consistency builds trust. Use these guidelines to represent BuddyX accurately across all media.
Logo Usage
The BuddyX logo combines the colorful knot icon with the wordmark. Always use the official logo files — never recreate, stretch, or alter the logo. Maintain clear space equal to the height of the 'X' around all sides.
- Use official PNG/SVG files only
- Maintain minimum clear space
- Dark version for light backgrounds, light version for dark
Color Palette
BuddyX brand orange (#F97316) is the primary accent. Use it for CTAs, highlights, and interactive elements. The supporting palette includes dark navy (#080B16) for backgrounds and neutral grays for text hierarchy.
- Primary: #F97316 (Orange)
- Dark: #080B16 (Navy)
- Text: #171717 / #475569 / #94a3b8
Typography & Voice
BuddyX uses Inter as the primary typeface across all materials. The brand voice is expert, confident, and direct — we speak from 14+ years of community building experience without jargon or hype.
- Font: Inter (heading & body)
- Voice: Expert, confident, direct
- No jargon, no hype, no fluff
Usage Guidelines
Can I use the BuddyX logo in my blog post or review?
Can I use BuddyX in my product name?
Where can I download official logo files?
Can I create BuddyX merchandise?
Questions About Brand Usage?
Reach out to our team for logo files, partnership inquiries, or brand usage questions.