Running a WooCommerce store isn’t just about listing products — it’s about flexibility, especially when pricing needs to adapt to different customer types. Whether you’re offering wholesale discounts, bulk pricing, or member-only deals, the ability to set multiple prices per product can dramatically improve customer experience and sales.
In this guide, we’ll explain why multiple pricing matters, explore practical use cases, and recommend the best plugins that make it easy — all tested for compatibility with the BuddyX theme, which fully supports WooCommerce and multi-vendor plugins.
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Why Offer Multiple Prices for the Same Product?
Not all customers are alike. That’s why offering tailored pricing helps you:
- Sell to retail and wholesale buyers in one store
- Offer bulk discounts to encourage higher order values
- Reward members or subscribers with exclusive prices
- Customize prices based on user roles or location
- Run flash sales or tiered promotions
These pricing strategies are commonly used by scalable eCommerce businesses, especially in B2B, membership, and multi-vendor marketplaces.
What WooCommerce Supports by Default
By default, WooCommerce allows you to:
- Set a regular price
- Set a sale price
- Use variable pricing for different product variations (like size or color)
However, it doesn’t support role-based pricing, quantity-based discounts, or customer-specific pricing out of the box. You’ll need plugins for that.
Best Plugins to Set Multiple Prices Per Product in WooCommerce
Below are the top plugins that enable flexible pricing strategies. These options are trusted, powerful, and work well with the BuddyX theme and multi-vendor plugins like Dokan, WCFM, and WC Vendors.
1. WooCommerce Role-Based Pricing (Official WooCommerce Plugin)
Set different prices for different user roles like wholesalers, members, or VIPs. This plugin also lets you hide prices or disable purchasing options for specific roles.
Features:
- Unique pricing per user role
- Hide prices or “Add to Cart” for selected roles
- Custom roles supported
- Bulk price import/export
2. YITH WooCommerce Role Based Prices
Assign custom prices to users based on their role. Apply fixed or percentage discounts, hide prices for guest users, and control the visibility of the “Add to Cart” button.
Features:
- Fixed or percentage-based pricing rules
- Hide prices and “Add to Cart” for specific roles or guests
- Minimum purchase enforcement
- Supports product variations
3. YITH WooCommerce Dynamic Pricing and Discounts
Create tiered pricing, quantity-based discounts, and custom cart-level rules. Run promotions like “Buy 3 get 10% off.”
Features:
- Quantity-based pricing (tiered)
- Role-based or cart-based discount rules
- Supports BOGO offers
- Discount tables and visual savings indicators
4. WooCommerce Wholesale Prices by Rymera (Free & Premium)
Set wholesale pricing for specific users while keeping retail pricing intact. Premium features include tax control, minimum order rules, and more.
Features:
- Wholesale roles and pricing fields
- Tax control and shipping adjustments
- Minimum order quantity settings
- Upgradeable to full wholesale suite
5. Discount Rules for WooCommerce by Flycart (Free & Pro)
Configure bulk pricing and tiered discounts based on quantity, user roles, or cart totals. Beginner-friendly interface with powerful features.
Features:
- Tiered pricing by quantity
- Percentage and fixed discounts
- Cart subtotal or user-based rules
- First-order and loyalty discounts
Step-by-Step: How to Set Up Multiple Pricing
Let’s take YITH WooCommerce Role Based Prices as an example:
- Install and Activate the Plugin: Upload the plugin or install it from the WordPress plugin repository.
- Create or Manage User Roles: Go to the Users section and create roles like “Retail” and “Wholesale.”
- Edit Product Pricing: Open a product and scroll to the Role-Based Pricing section to add custom pricing for each role.
- Test the Experience: Log in with test accounts to ensure pricing adjusts based on the assigned role.
- Customize Appearance with BuddyX: Use BuddyX features to display role-based pricing in dashboards or store layouts.
How It Works with Multi-Vendor Marketplaces
If you’re using a multi-vendor plugin like Dokan, WCFM, or WC Vendors, these pricing plugins usually support:
- Per-vendor role pricing
- Global rules that apply across all vendors
- Visibility control for pricing based on user type
- Vendor dashboard compatibility for editing prices
BuddyX supports all major multi-vendor plugins, allowing vendors to control their pricing without breaking the site layout or confusing customers.
Best Practices for Managing Multiple Prices
- Label pricing tiers (e.g., “Wholesale Price” or “Member Discount”)
- Use tooltips or tables to explain how pricing works
- Display savings clearly for promotional offers
- Test frequently to ensure prices are applied correctly across roles
Conclusion
Offering multiple prices per product in WooCommerce gives your store the ability to cater to different customer types and grow beyond simple eCommerce. Whether you’re running a member-based store, wholesale operation, or a multi-vendor marketplace, flexible pricing is a must-have.
With trusted plugins like WooCommerce Role-Based Pricing, YITH Role Based Prices, and Dynamic Pricing, setting up advanced pricing structures becomes easy — especially when paired with the BuddyX theme, which supports all major WooCommerce extensions and multi-vendor tools.
Ready to transform your store’s pricing strategy? Try one of these plugins today and take your WooCommerce setup to the next level.
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