iubenda vs Termly: Which Privacy Policy Generator Wins in 2026?

If you are shopping for a privacy policy generator and a cookie consent banner in 2026, two names dominate the shortlist: iubenda and Termly. Both ship lawyer-vetted privacy policies, terms-of-service generators, and a cookie consent management module under one roof. Both promise to keep your legal docs current as laws change. But they were built around different philosophies. One is an Italy-headquartered legal-tech firm with attorneys on staff who maintain documents across 14+ jurisdictions in 11 languages. The other is a US-based startup with a freemium tier, a slicker onboarding flow, and a sharper focus on small business owners who just want a policy that does not break.

Last updated: 6 November 2026

iubenda has been generating compliance documents since 2011 and is now used by more than 150,000 businesses worldwide, including agencies, ecommerce stores, and SaaS companies that need policies which hold up under GDPR, CCPA/CPRA, LGPD, and a long tail of regional laws. Termly launched in 2018 and built its name on a free tier that gives solo founders a usable policy without a credit card. The two products overlap heavily on the cookie banner side but diverge sharply on document depth, jurisdiction coverage, and how seriously each treats legal accuracy.

This guide is the honest comparison: how each product actually works, where they shine, and which fits your situation. For broader context, see our best GDPR compliance software for business roundup.

This comparison is general information, not legal advice. Check the rules that apply to your site with a qualified professional.

Market snapshot

• The global privacy management software market was valued at USD 5.1 billion in 2025 and is projected to grow from USD 6.6 billion in 2026 to USD 68.2 billion by 2033, a 39.5% annual growth rate, according to Grand View Research. Treat the forecast as one research firm’s view, since definitions vary widely.
• iubenda reports 200,000+ active installations on WordPress.org (checked 6 November 2026).
• iubenda lists Essentials at $5.99 a month, Advanced at $24.99 and Ultimate at $99.99 per site when billed yearly, covering up to 25,000, 50,000 and 150,000 pageviews a month, and offers a free plan and a 14-day refund window per the iubenda pricing page (checked 6 November 2026).
• Termly lists Free at $0 (1 basic legal policy, 10,000 banner views a month), Starter at $10 a month and Pro+ at $15 a month per website billed annually ($14 and $20 billed monthly), plus a custom Agency plan per the Termly pricing page (checked 6 November 2026).

iubenda Overview

iubenda launched in 2011 in Bologna and has grown into one of the most widely used legal-compliance platforms on the web, with more than 150,000 businesses across 180 countries. The product is split into four pillars: a Privacy and Cookie Policy Generator with more than 1,800 pre-drafted clauses written and reviewed by attorneys, a Terms and Conditions Generator with similar coverage, an iubenda Cookie Solution (a full CMP with IAB TCF support and Google Consent Mode), and an Internal Privacy Management suite covering DPAs, ROPA registers, and consent databases.

Documents are maintained by iubenda’s in-house legal team and update automatically when laws change, so a 2024 policy stays current without manual rewrites. Coverage spans GDPR, CCPA/CPRA, LGPD, PIPEDA, the Swiss FADP, the UK GDPR, China’s PIPL, and more than a dozen regional regimes, with documents available in 11 languages. The cookie banner supports IAB TCF v2.2 and Google Consent Mode v2 out of the box, which matters for any site running Google Ads or programmatic display.

For agencies, iubenda offers a multi-site dashboard with white-label client management, bulk publishing, and reseller margins. The platform also integrates natively with WordPress, Shopify, Wix, Webflow, and Squarespace through plugins or embed snippets. For a broader look at the category, see our best cookie consent management platforms roundup.

Termly Overview

Termly launched in 2018 in Washington DC and has built a reputation as the friendliest entry-level legal-docs platform on the market. The product generates privacy policies, terms of service, disclaimers, EULA, cookie policies, return policies, and shipping policies through a guided questionnaire that takes most users about 15 minutes for a basic policy. Termly also ships a cookie consent banner that auto-scans your site and categorizes cookies into Strictly Necessary, Performance, Functional, Targeting, and Unclassified groups.

The platform is US-headquartered and its templates are written primarily against US privacy law (CCPA/CPRA, COPPA, VPPA) with GDPR and PECR coverage layered on top. Documents are reviewed by Termly’s legal team but the depth of jurisdictional coverage is shallower than iubenda’s catalog. The free tier gets you a single basic policy and a consent banner with 10,000 monthly banner views, which is genuinely useful for hobby projects and validation-stage startups.

Termly’s strength is onboarding polish. The questionnaire flow is well-designed, the dashboard is uncluttered, and the WordPress plugin is one of the easier compliance plugins to set up. The trade-off is depth: jurisdiction coverage, language coverage, and agency tooling are all lighter than iubenda’s.

Pricing Compared

Pricing is where these two products diverge most sharply, and the headline numbers do not tell the whole story.

iubenda uses a per-site model and prices per site on three plans billed yearly: Essentials at $5.99 a month (up to 25,000 pageviews, standard privacy and cookie policy), Advanced at $24.99 a month (up to 50,000 pageviews, Terms & Conditions, geo-targeting, all languages) and Ultimate at $99.99 a month (up to 150,000 pageviews), per its pricing page checked on 6 November 2026. A free plan is available, and every plan has a 14-day refund window. Internal Privacy Management is sold separately. Agencies get volume discounts and reseller margins through the multi-site dashboard.

Termly prices per website: Free at $0 (one basic legal policy and 10,000 banner views a month), Starter at $10 a month and Pro+ at $15 a month billed annually ($14 and $20 billed monthly), plus a custom Agency plan for multiple websites, per its pricing page checked on 6 November 2026.

The honest math: for a single low-traffic site the entry plans are close (iubenda Essentials at $5.99 a month versus Termly Starter at $10 a month, both billed yearly) and both vendors have a free plan, so compare the free-plan limits. For multi-site agencies, ecommerce stores with several brands, or any business that needs strong jurisdiction coverage and IAB TCF, iubenda’s per-site pricing scales better and the legal depth justifies the line item.

Legal Documents Compared

Both products generate the core legal documents most sites need, but the catalog depth and legal rigor are not equivalent.

iubenda ships more than 1,800 individual clauses across Privacy Policy, Cookie Policy, Terms and Conditions, EULA, Acceptable Use, Disclaimer, Imprint, and Return/Refund templates. Every clause is drafted and maintained by attorneys, and the platform auto-updates documents when underlying laws change. Multilingual support covers 11 languages with localized legal phrasing, not machine translation. For sites operating across the EU, the UK, Brazil, Canada, and California, iubenda’s coverage is meaningfully deeper.

Termly offers privacy policies, terms of service, disclaimers, EULA, cookie policies, return policies, shipping policies, and an acceptable use policy. The templates are competent for US-centric small businesses and ship with GDPR, CCPA/CPRA, COPPA, VPPA, and PECR coverage. Multilingual support is limited and primarily translation-only rather than jurisdiction-specific. For a global ecommerce brand or anything regulated, the depth gap shows. For a privacy-aware overview, see our best cookie consent solutions for websites.

For depth of clauses, jurisdiction coverage, and automatic legal updates, iubenda. For a clean US-first generator that covers the basics, Termly.

Cookie Consent Compared

Both products ship a cookie consent banner, but they target different audiences.

iubenda’s Cookie Solution is a full CMP with IAB Transparency and Consent Framework v2.2 support, Google Consent Mode v2, prior blocking of trackers, granular per-vendor consent, geolocation-based rules (so EU visitors see a GDPR banner and US visitors see a CCPA opt-out link), automatic cookie scanner, and consent record storage. The banner is customizable to match brand styling and integrates with Tag Manager, Shopify, and most major CMS platforms.

Termly’s consent banner auto-scans your site, categorizes cookies, and presents a banner with the standard accept/reject/customize options. It supports GDPR and CCPA modes, integrates with Google Consent Mode, and stores consent records. The trade-off versus iubenda is the lack of full IAB TCF v2.2 certification, which matters specifically for sites monetizing with programmatic ad networks.

For ad-monetized sites or any site running Google Ads with EU traffic, iubenda’s TCF support is the deciding factor. For a clean banner that covers GDPR and CCPA without programmatic-ad complexity, Termly is sufficient.

Alternative Consent Management Platform

While iubenda and Termly combine cookie consent management with legal document generation, businesses that primarily need to manage website cookies and visitor consent may prefer a dedicated Consent Management Platform (CMP). These tools focus on identifying cookies and trackers, configuring consent banners, and managing visitor preferences without offering the same broad range of legal document generators.

If cookie consent management is your main priority, three other platforms worth comparing are:

1. Cookiebot CMP is a dedicated consent management platform that automatically scans websites to identify and categorise cookies and trackers. It offers customisable consent banners, automatic blocking of non-essential cookies until consent is obtained where required, consent recordkeeping, and Google Consent Mode integration. It is a good option for businesses that want ongoing cookie monitoring alongside their existing privacy policies.
2. Consent Manager’s CMP is designed for businesses managing cookie consent across different regions and regulatory requirements. Its features include automated cookie scanning, customisable consent banners, consent reporting, and optimisation tools that help businesses analyse and improve visitor interactions with consent requests. It is worth considering for organisations looking for more control over their consent management processes.
3. CookieYes is a straightforward cookie consent solution for small businesses and growing websites. It provides automated cookie scanning, customisable consent banners, automatic cookie blocking, consent records, and integrations with Google Consent Mode and popular website platforms. It is particularly useful for businesses looking for dedicated cookie compliance features without the broader legal document management capabilities of platforms like iubenda and Termly.

The main distinction is that iubenda and Termly combine legal document generation with cookie consent management, while Cookiebot CMP, Consent Manager, and CookieYes focus more specifically on consent management. The right choice depends on whether you need an all-in-one privacy solution or a dedicated tool for managing website cookies and visitor consent.

UX and Setup

First-time setup feels meaningfully different in each product.

iubenda’s dashboard is dense and feature-rich. The policy editor lets you toggle individual clauses on or off, add custom processing activities, and preview the rendered policy in any of the 11 supported languages. The Cookie Solution settings panel exposes IAB TCF options, geo rules, vendor lists, and styling controls. There is a learning curve, especially for the CMP, but the depth pays off once you have it configured. The WordPress plugin handles embed and updates automatically.

Termly’s onboarding is built around a guided questionnaire. Answer 15-20 questions about your business and Termly generates a policy in a couple of minutes. The dashboard is minimal: a list of policies, a consent log, and the banner configuration. For a non-technical founder who wants something compliant by lunch, this is the better experience. For an agency managing dozens of brands, the lighter dashboard becomes a constraint quickly.

For depth and ongoing control, iubenda. For fastest time-to-first-policy and the gentlest learning curve, Termly.

Integrations and Multi-Site

Integration depth and multi-site management are where iubenda pulls clearly ahead for agencies and larger teams.

iubenda integrates natively with WordPress, Shopify, Wix, Webflow, Squarespace, Magento, PrestaShop, and Tag Manager. The Multi-Site Dashboard lets agencies manage hundreds of client sites under one login, with role-based access, bulk publishing, and white-label reseller mode. The Internal Privacy Management module adds ROPA registers, DPA storage, and a consent database that operations teams can query.

Termly integrates with WordPress, Shopify, Wix, Squarespace, and Webflow via plugins or embed scripts. Multi-site management is supported on Pro and Pro+ plans (2 and 10 sites respectively) but lacks the white-label and reseller features iubenda offers. There is no equivalent of iubenda’s ROPA register or internal privacy management suite.

Which Should You Choose?

Pick iubenda if: you operate across multiple jurisdictions and need lawyer-maintained documents that auto-update when laws change; you run an agency and need multi-site management with white-label reseller options; you monetize with programmatic advertising and need full IAB TCF v2.2 certification; you need ROPA, DPA storage, and internal privacy management beyond a basic policy.

Pick Termly if: you are a solo founder or small business focused on the US market and want a free starter policy that just works; you prefer a guided questionnaire over a feature-rich dashboard; you have one or two sites and do not need agency tooling; programmatic advertising is not part of your monetization plan.

Both products generate competent legal documents. The decision really comes down to jurisdiction depth, agency tooling, and CMP rigor versus onboarding speed and a generous free tier.

Final Word

Use iubenda when you need lawyer-maintained legal documents across multiple jurisdictions, an IAB TCF-certified cookie solution, agency tooling, and a platform built to scale beyond a single site. Use Termly when you want a free starter policy, a guided onboarding flow, and a clean dashboard for one or two US-first small business sites.

For more on this category, browse our best WordPress GDPR cookie consent plugins or our best GDPR compliance software for business roundup.

FAQs

Is iubenda better than Termly?

Better depends on use case. iubenda wins on jurisdiction depth, lawyer-drafted clauses, IAB TCF v2.2 support, and agency tooling. Termly wins on free-tier accessibility, onboarding polish, and simplicity for US-first small businesses.

Which one is cheaper?

For a single low-traffic site the entry plans are close (iubenda Essentials at $5.99 a month, Termly Starter at $10 a month, both billed yearly) and both have a free plan. For multi-site setups, agencies, or sites that need IAB TCF and multilingual policies, iubenda’s per-site pricing usually wins on total cost.

Does iubenda support GDPR and CCPA?

Yes. iubenda covers GDPR, UK GDPR, CCPA/CPRA, LGPD, PIPEDA, the Swiss FADP, China’s PIPL, and more than a dozen other regional regimes, with documents updated automatically when laws change.

Can I use Termly for a UK or EU site?

Yes, Termly ships GDPR and PECR coverage, but the depth and localization are lighter than iubenda’s. For an EU-focused brand or a site operating across multiple European jurisdictions, iubenda is the safer pick.

Does iubenda integrate with WordPress?

Yes. iubenda ships an official WordPress plugin that embeds your generated policies and the Cookie Solution banner with a few clicks. It also auto-updates the embed when iubenda revises clauses.

Is the free Termly policy enough for a real business?

For a hobby site or pre-revenue startup, often yes. Once you scale traffic, add advertising, or take payments, the free plan’s pageview cap and single-policy limit force an upgrade.

Which one is better for agencies?

iubenda. The Multi-Site Dashboard supports hundreds of client sites under one login with role-based access, bulk publishing, and a white-label reseller mode. Termly tops out at 10 sites and lacks white-label.

Can I migrate from Termly to iubenda?

There is no automated migration tool because each platform uses a different clause structure. The pragmatic approach is to generate a fresh iubenda policy, replace the Termly embed snippet, and update the cookie banner script.

How much does iubenda cost in 2026?

iubenda lists Essentials at $5.99 a month, Advanced at $24.99 and Ultimate at $99.99 per site when billed yearly, which works out to about $72, $300 and $1,200 a year. A free plan is available, and every plan has a 14-day refund window. Prices come from its pricing page, checked on 6 November 2026.

How much does Termly cost in 2026?

Termly lists Free at $0 with one basic legal policy and 10,000 banner views a month, Starter at $10 a month and Pro+ at $15 a month per website billed annually ($14 and $20 billed monthly), plus a custom Agency plan. Prices come from its pricing page, checked on 6 November 2026. The free plan covers one website.

Sources

• Grand View Research: Privacy Management Software Market
• WordPress.org: iubenda
• iubenda: Pricing
• Termly: Pricing