Education is perhaps the most essential thing needed by us.
Nevertheless, the conventional education system can become slightly problematic. The rising cost of a college education is forcing many to search alternative educational platforms to obtain high-quality education at nil or less cost. This is the precise reason why the lure to build e-learning websites like Udemy and Coursera have appeared in the market recently.
While referring to education, simply the conventional subjects are not alluded to. The enjoyable thing about the different e-learning websites is the reality that you can learn anything from there. From programming to math to pottery crafting, all types of knowledge is present on these platforms.
The growing popularity of e-learning websites certainly makes it a splendid idea for a business. Entrepreneurs are seeking a loyal web development company to make their idea implemented. Nevertheless, the sole question that remains is how to build a website like Coursera, Udemy and so on. Well, if you are searching for answers, then you are certainly going to discover them here. Let’s see the entire steps you need to observe to evolve your e-learning website.
# 1 Idea Acceptance – The Global Market Perspective
It is well known that the growing demands for efficient and affordable training and education systems are fueling the demand for e-learning websites such as Khan Academy, Udemy, Coursera, etc. but for really validating your idea, a look into the numbers are needed. Stats reveal that the size of the global e-learning market is set to attain $300 billion US dollars till 2025.
The major share is to be bagged by North America at 40% of the whole e-learning market of 120 billion US dollar by 2025. Technology like Artificial Intelligence, VR, AR, big data, machine learning is aiding with the development of the e-learning market. The evolution of these technologies will only aid in the progression of the e-learning market. These factors render the idea to create an e learning website a splendid one.
# 2 The Working Of Websites Like Udemy
Presently, the market is replete with e-learning websites. These websites are not simply featuring tutorials and lessons from the individuals but also from different institutions also. Nevertheless, before we begin with the development, it is essential to study how online trainint sites such as Udemy works.
The functioning of e-learning platforms are quite simple. The users just sign up, set up an account, and then they can begin with looking for courses linked to their interests and field and begin learning.
Udemy, as a platform, accesses instructors and teachers, offering them different tools to design and hand over content to their users. The remainder of the distribution and marketing is managed by the Udemy team. You can approach this matter similarly, or you can provide the instructors freedom to subscribe on your website as trainers and begin creating courses. Now, let’s consider the business models present for these websites.
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# 3 Selecting The Business Model To Create E Learning Website
Picking the business model is the initial thing you require to address as this not just decides how you earn money through your platform but even your features. You also need to select your LMS – whether you desire to select a pre-designed platform or develop your individual cloud-based LMS. The following discusses the possible business models regarding your e-learning website in an exhaustive manner.
Paid Certificate – Apart from the course charges, the users spend for a platform accredited certificate that is acknowledged in different places.
Building tie-ups with different educational organizations and universities and presenting the learners with confirmed paid certificates will assure that you keep a constant channel of revenue pouring in.
Subscription-based – This model permits the user to purchase paid subscriptions to the website on a yearly or monthly basis. After they have purchased a membership, they can get unrestricted access to the website and its entire courses. This enables the user to access the entire information on the website for a small sum of money.
Affiliate Model – The affiliate model allows the courses to have integrated links for different equipment or books that the users may require to advance in that course.
After the user pursues the link to the e-commerce platform and conducts a purchase, your website will obtain revenue from it.
Corporate Collaboration – The corporate collaboration model is where you associate with any business organization to acquire some specific courses linked to their operation.
The organizations can instruct their employees in a centralized manner. And unspeakably, this will even earn you plenty of revenue for your website.
Paid Courses – The final reckoner is the paid course model, which enables your website to earn honest revenue.
When the students buy a paid course portion of the revenue accrues to the trainer who uploaded the course, and the remainder goes to the website owner.
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# 4 The Core Features To Adopt
The core features will decide the success of your eLearning website. Cautiously selecting and adopting the correct features to your website is of prime importance. While deliberating how to build an online learning platform like Udemy, you will comprehend that you can separate the core features into 3 segments.
The first comprising the common features, the second involving the student profile features and the third consisting of the teacher profile feature.
The common features include the features that anyone utilizing the website will find helpful. The common features can be used by students as well as instructors on your platform. The common features comprise:
- Account creation
- Profile management
- Customer support
- Business collaboration
Student Profile Features
The students, who are looking to sign up to your website to learn, require different features to improve their experience. These are some of the essential student profile features you will require.
- Search, Category, and filtering
- Easy payment options for enrollment
Instructor Profile Features
To devise a functional website like Coursera, you will require instructors to upload the latest courses and content everyday. And to accomplish it, the instructors would require a few essential profile features. The following are 2 of the major instructor profile features you will require for eLearning website advancement.
- Course creation and updates
# 5 How To Plan The UI/UX Design
The UI/UX is going to decide your website’s success. The simplicity and effectiveness with which the user can cruise the website will aid them determine if they wish to continue joining courses.
While designing the UI/UX for your website similar to Udemy, ensure to regard the below stated points.
Ease And Consistency
The ease and consistency of the design is the initial thing to consider while designing a Udemy type website.
Complex design, despite being appealing, does not achieve much in the matter of drawing users. The primary visitors on your website will be instructors and students. And a simple e learning design would be effective for them. With easy navigational pointers together with a simple to comprehend interface for the first-timers.
Simplicity accompanies consistency. The website design, with its themes, colors and logo, requires it to be constant to offer the user a feeling of continuity. This will arouse a feeling of trust in the users when you design a Udemy type website.
The visual design includes the illustrations, images, and animations you will be applying to make your website appear unique, enjoyable and exciting to the user.
Even though it is primarily an educational website, i.e a website where users are heading for different skill training, the website does not necessarily have to be boring and dull. By the use of illustrations and colors, you can render your website an enjoyable and exciting one prompting users to visit daily.
With respect to images, abstain from employing stock images. Though these stock images may be of top quality and simple to obtain, they also appear unreal and therefore stop the site visitors from relying on your website wholly.
Typography To Create E Learning Website
Typography forms a vital part of the visual design. Even after designing your website extremely well you have to ensure that the typography of your website is not just readable but also visually attractive. Remember that the text you place on your website also adds to the SEO activity for your website.
Ensure to design the proper mix of typefaces for design elements. This makes your website not just legible, but also comprehensively successful.
Simplicity Of Navigation And Loading
The images that are being employed on your website must be compressed for speedier loading time, whereas the application of animations should be restricted, since they can impact the loading time also.
# 6 Technology Stack For Creating Platform
Let’s discover the tech stack to build your individual awesome eLearning solution.
Requirements Tech Stack
- Backend Node.JS
- Framework Express
- Online payment Stripe, Paypal
- Database MongoDB, MySQL
- Cloud storage AWS, Cloudflare
You can also employ themes like Learnmate LearnDash LMS Theme and LearnDash add-ons besides third-party tools to increase the functionalities of your website.
# 7 Know Your Competitors
Your competitors in the field of E-learning may be the following:
- Khan Academy
Mandatory features of E-learning platform include:
- Filtering system
- Authentication and user profile
- Separate Dashboard for learners/tutors
- Payment systems
- Notifications and reminders
- Video chat system
- Admin panel
- Course inserting page (for tutors)
- Course page
- Multi language/ multi-currency system
- Scheduling lesson appointments with the tutors
The 3 kinds of eLearning websites include eLearning marketplaces, Online learning platforms, and eLearning web conferencing software.
Since online learning has become an important part of the education industry, developing a unique e-learning website needs detailed research and planning. To distinguish among the available players like Coursera or Udemy, it’s important to offer an extraordinary experience to your audience. By launching a carefully designed solution like LearnDash LMS or Yo!Coach, you can convert your vision of building an e-learning website into reality.