Written by The internet has dramatically revolutionized online communities. They have become a great tool for brands to build their group of evangelists who are ready to speak on your behalf. If you are planning to build Private Community Groups around your brand, you must be thinking about whether to go for a public or private one. When it comes to choosing between the two, private communities are always at the top of the list.
The reasons are quite well known. The privacy and control private communities offer makes them a top choice for businesses. They offer an excellent opportunity for the audience that really cares about them and is keen to learn insights and new developments about their products and services.
In this guide, we will help you learn why are private community groups necessary for your brand and how to create one that makes all the difference. Let’s find out!!
What is a Private Community?
Before we dive deep into why are private community groups necessary, let us first learn what they are. Private communities have been with us for a long time. They offer an excellent platform for individuals having similar interests, professions, and hobbies to connect and share their thoughts.
Generally, there are public and private communities present online. On one hand, public communities allow anyone and everyone to join and connect. Whereas on the other hand, you need permission to be a part of private groups.
In short, a private community is a private place where people can interact and gain insights about a particular product or service. The admins can moderate each request and activity to protect it from spamming which is not possible in public groups.
Private Communities Vs Facebook and LinkedIn Groups
When it comes to private communities, people are generally confused between the wide social media groups available on the internet such as Facebook and LinkedIn Groups. However, there are several differences between them that you must learn before starting your online community.
Brands use the power of social media platforms by attracting a large audience using communities. There is a great difference between the functionalities of these communities which is explained below. Let’s find out:
- Control and Ownership: One of the major differences between the two is the power of control and ownership. When you create a private community group on Facebook or LinkedIn, you won’t be the actual owner and cannot keep things your way. While in a private community on different platforms, you can make your rules.
- Privacy and Security: Another basic difference is privacy and security concerns. One cannot guarantee the level of privacy on social media platforms as much as you get with branded community vendors.
- Growth Ease: You might think that social media allows more opportunities for growth for private community groups, but it is not. For better ease of growth, branded community solutions like BuddyX offers vast opportunities with a pool of excellent in-built features.
- Tools and Customization: When you create a private community group on social media platforms like Facebook and LinkedIn, all you can do is update your DP and cover image and the rest will be possible only according to their algorithms. However, in community building platforms, you can get a wide range of tools and features to customize your community your way.
Benefits of Creating a Private Community
Connect, Engage, and Inspire
A community is not for the brand, but for its “audience”. When you offer your audience a platform to connect and share thoughts they finally start feeling heard. That allows you a chance to make personalized connections with your audience. You can listen to their thoughts, organize events, reply to their queries, and many more in a single place.
There are several ways to engage your audience and inspire them to purchase your products or services using the community. Here you don’t have to market, only inspire and engage. The goal is to build a pool of evangelists for your brand who are ready to speak for your products and services.
Stand Out Among Your Competitors
The Internet has become a very competitive place and each business strives to be on top of the search engines. The primary goal of brands and businesses is to stand out amongst their competitors.
With a solid and active private community, they get a chance to be the first choice of their audience. When you connect and interact on a personal level with your audience, you can easily learn what they need from you and make products and services that suit their needs.
So we can say, it is an extremely important platform for brands who want to make a special bond with their audience.
Feedbacks and Suggestions
We all know how it feels when our suggestions and ideas are heard. A private community allows the audience a platform where they can show their frustration and offer ideas about the brand and its offering.
Brands can use the private community as a place to track the activities of their members by analyzing the feedback and suggestions. This allows you to get new ideas to improve your products and services in a way that fits their demands.
Also, it can be a great opportunity to win more loyal customers by listening to their thoughts and modifying accordingly.
Cut Down Support Costs
Brands invest a lot of money and effort in providing excellent support for their audience. When you build a private community for your audience, you can effectively cut down on support services. The members can come directly to the community for their issues and it gives them a better chance to connect and resolve their issues for a better experience.
Gain Customer Loyalty
Another excellent advantage of creating a Private Community Groups is gaining your customer’s trust and loyalty. When you keep your customers satisfied, they won’t go anywhere. Gaining their loyalty isn’t a thing that can be achieved in a day.
Brands spend years building their brand advocates who are ready to speak on their behalf. Inspire and encourage them to share their stories with your products and services to create a personalized touch for your audience.
When your brand advocates are actively replying to the people’s queries and discussing their issues in your community, your marketing and support costs reduce effectively.
Are You Ready to Build Your Private Community With BuddyX Theme?
Now that you learn everything about online communities and why are Private Community Groups necessary, it is time to get started with your private online community. There are several White-label solutions available these days that offer a full-featured community that represents your brand. BuddyX theme is another great white label solution that keeps all your community-building fear away. Here’s how you can create your community with our excellent community building package:
- Identify your goal by defining the product to have a better approach.
- Choose a suitable community solution like BuddyXtheme to get started.
- Choose the subscription package and start creating your community.
- Invite friends, family, relatives, etc to build a strong community and keep exploring!!
Final Thoughts
Private Community Groups appear as an excellent platform for businesses to grow their popularity and become a brand. By using the BuddyX theme, it is time to start building your community. Always remember that your overall goal is to engage your audience, not promote. Your community will grow and evolve with time but you need to nurture it well. So that’s all with the private community for now. For more information and updates, you can keep exploring our latest blogs..
Interesting Reads:
Private Community Groups on Facebook: Everything to Know About
How Private Communities Can Promote Healthy Nutrition and Physical Fitness?