Default WooCommerce pagination means a click to “Next Page” every time a shopper wants to see more products, and that click is a real drop-off point. Load More Products for WooCommerce (free, BeRocket, 459,000+ downloads, updated within the last two weeks) replaces that with infinite scroll or a “Load More” button, so browsing doesn’t stop at page 1.
Why It Actually Helps
Keeps the browsing flow intact. Pagination interrupts the moment a shopper is scanning products. Infinite scroll or a load-more button keeps them in the same continuous view, so they see more products per session without a forced page reload.
Works better on touchscreens. Thumb-scrolling is a more natural mobile gesture than tapping a small pagination link, particularly useful given how much shopping traffic comes from phones.
More products seen per visit, in theory more chances to convert. This is the honest version of the claim: more scrolling doesn’t guarantee more sales, but it does remove one concrete piece of friction between a shopper and the product they’d actually buy.
What to Look For in One of These Plugins
- Button customization. Custom button text and styling so it matches your store rather than looking bolted on.
- One-click setup. Most of these plugins genuinely don’t need configuration beyond activating them.
- Confirmed WooCommerce compatibility. Not every scroll/pagination plugin is built specifically for WooCommerce’s product loop, check this before installing.
Setting It Up
Load More Products for WooCommerce is free and installs like any other plugin, no license key. Once active, the settings panel lets you choose the loading type (infinite scroll vs. a manual load-more button), customize the button label, and set buffer/trigger distance for when the next batch loads.
A quick correction on the record: an earlier version of this post attributed this plugin to Wbcom. It’s actually built and maintained by BeRocket, not Wbcom Designs, we’ve corrected that here.